Admittedly, the makers of Subaru didn’t prioritize making flashy, impressive machines. Never mind the design accolades and envious stares that other brands get. The name of Subaru’s game is performance and, for the most part, enjoying the great outdoors.
Adventure seeker’s ride
The niche marketing strategy has been part of Subaru’s winning formula for decades. Being known for the toughness and reliability of its SUVs and Crossovers with all-wheel drive, Subaru has become a magnet for this generation’s outdoor enthusiasts and travelers.
Some of Subaru’s methods for promoting its products include environmental awareness campaigns and eco-tourism. They have partnered with the National Park Foundation (NPF) to encourage the public to responsibly enjoy off-road fun by donating the use of Outback vehicles to four national parks. If vehicle sales are success indicators, their efforts have yielded many positive results.
With the arrival of the 2015 Outback in showrooms, Subaru dealers in Gulfport, MS expect another banner year. The next generation Outback comes with a roomier interior and better fuel efficiency than its predecessor. The vehicle has already garnered honors from trade groups in the United States and Canada in the “Best Crossover” category. This is the variant’s sixth consecutive win which is quite an achievement for any vehicle.
Subaru’s core market doesn’t care much about Hollywood premieres, club scenes, or joyriding downtown. For them, scaling a mountain trail, crossing a stream, or traveling off the beaten path will give them the adventure fix they seek.